Media, Ads + Commerce

Media, Ads + Commerce

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Performance TV is Television’s Third Big Wave: Part 1

Are RMN Alliances Necessary to Topple the Titans?

The Rise of Experiential Retail Media

The First Rule of Black Box AI is You Do Not Talk About Black Box AI

ROAS is a Very Costly Misnomer

Cart-Stopping Creative for In-Store Retail Media

The Index Card for Brands

Why Ads with Proximity to Purchase Can and Should be Incremental

Convenience as a Media Channel

“Transactions are the New Cookies”: Part 2

“Transactions are the New Cookies”: Part 1

Physical Retail as Theater

Reading Between the Lines of Retail Media Headlines

Six Ways RMNs Might Kill the Golden Goose

The Most-Read Media, Ads + Commerce Articles of 2024

© 2025 Andrew Lipsman
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