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“Transactions are the New Cookies”: Part 1
Why 1P Retailer Data is the Future of Display Ad Targeting—and Verification
Feb 21
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Media, Ads + Commerce
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“Transactions are the New Cookies”: Part 1
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Physical Retail as Theater
Glimpsing Into the Future of In-Store Retail Media
Feb 14
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Physical Retail as Theater
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January 2025
Reading Between the Lines of Retail Media Headlines
Below-the-Radar News from Walmart, Best Buy and Others Have Big Future Implications
Jan 31
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Reading Between the Lines of Retail Media Headlines
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Six Ways RMNs Might Kill the Golden Goose
Brands Will Be Right to Complain If RMNs Can’t Break Their Bad Habits
Jan 21
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Media, Ads + Commerce
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Six Ways RMNs Might Kill the Golden Goose
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The Most-Read Media, Ads + Commerce Articles of 2024
Plus, My Hand-Picked Top 10 Charts of 2024
Jan 1
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Media, Ads + Commerce
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The Most-Read Media, Ads + Commerce Articles of 2024
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December 2024
2025 Will Be the Year of Full-Funnel Retail Media
New Markets Will Emerge as Retailers Come out of Denial as Media Companies
Dec 21, 2024
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2025 Will Be the Year of Full-Funnel Retail Media
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Podcasting Had Its 'Serial Moment'. Is In-Store Retail Media Ready for Its 'Cereal Moment'?
Tesco’s Digitization of the Center Aisle is a Model for US Retailers
Dec 12, 2024
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Podcasting Had Its 'Serial Moment'. Is In-Store Retail Media Ready for Its 'Cereal Moment'?
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November 2024
Walmart’s Marketplace Model and the Power of the Long Tail
Why RMNs Must Diversify their Advertiser Base to Reach their Revenue Potential
Nov 22, 2024
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Walmart’s Marketplace Model and the Power of the Long Tail
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You Can’t Spell “Retail Media” Without AI—But Maybe You Should?
What P&G’s Marc Pritchard Gets Right About the Role of AI in Marketing
Nov 15, 2024
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You Can’t Spell “Retail Media” Without AI—But Maybe You Should?
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October 2024
The Third Wave’s Incrementality Tide is Coming In
And We’re About to Find Out Who’s Been Swimming Naked
Oct 22, 2024
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The Third Wave’s Incrementality Tide is Coming In
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The Rise of the Ecosystem RMN
When “Everything is an Ad Network,” It Might be Time for an Ad Network
Oct 11, 2024
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Media, Ads + Commerce
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The Rise of the Ecosystem RMN
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The Future of Retail Media is the Future of ALL Media
Search, Display, Social, and TV are All Riding the Third Wave
Oct 2, 2024
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Media, Ads + Commerce
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The Future of Retail Media is the Future of ALL Media
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