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Walmart’s Marketplace Model and the Power of the Long Tail
Why RMNs Must Diversify their Advertiser Base to Reach their Revenue Potential
Nov 22
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Media, Ads + Commerce
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Walmart’s Marketplace Model and the Power of the Long Tail
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You Can’t Spell “Retail Media” Without AI—But Maybe You Should?
What P&G’s Marc Pritchard Gets Right About the Role of AI in Marketing
Nov 15
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Media, Ads + Commerce
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You Can’t Spell “Retail Media” Without AI—But Maybe You Should?
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October 2024
The Third Wave’s Incrementality Tide is Coming In
And We’re About to Find Out Who’s Been Swimming Naked
Oct 22
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Media, Ads + Commerce
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The Third Wave’s Incrementality Tide is Coming In
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The Rise of the Ecosystem RMN
When “Everything is an Ad Network,” It Might be Time for an Ad Network
Oct 11
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Media, Ads + Commerce
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The Rise of the Ecosystem RMN
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The Future of Retail Media is the Future of ALL Media
Search, Display, Social, and TV are All Riding the Third Wave
Oct 2
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Media, Ads + Commerce
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The Future of Retail Media is the Future of ALL Media
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September 2024
Is Retail Media Retail, Media, or Retail + Media?
The Sector’s Future Growth Depends on How RMNs Answer This Question
Sep 17
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Media, Ads + Commerce
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Is Retail Media Retail, Media, or Retail + Media?
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August 2024
Amazon + TikTok: An Unholy Alliance
What It Tells Us About the Future of RMN-Media Company Partnerships
Aug 30
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Media, Ads + Commerce
5
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Amazon + TikTok: An Unholy Alliance
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Retail Media Survey
Please Take This 3-Minute Survey to Inform Future Media, Ads + Commerce Content
Aug 22
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Media, Ads + Commerce
1
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Retail Media Survey
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The Branding Effectiveness of In-Store Retail Media
What Walmart Connect’s Non-Endemic Advertiser Push Tells Us About the Power of In-Store Ads
Aug 14
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Media, Ads + Commerce
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The Branding Effectiveness of In-Store Retail Media
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The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 2)
Social Media's Second 'Pivot to Video' Subjugates 'Time Well Spent' to 'Watch Time'
Aug 8
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Media, Ads + Commerce
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The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 2)
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The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 1)
Have Social Networks Facebook and Twitter Already Begun Their Terminal Descent?
Aug 1
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Media, Ads + Commerce
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The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 1)
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July 2024
Optimize Prime: Amazon’s Transformation is More than Meets the Eye
Will a Lackluster 10th Annual Prime Day Signal the Beginning of Day 2… or is it Always Day 1 at Amazon?
Jul 16
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Media, Ads + Commerce
5
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Optimize Prime: Amazon’s Transformation is More than Meets the Eye
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