Media, Ads + Commerce
Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
Is Retail Media Retail, Media, or Retail + Media?
The Sector’s Future Growth Depends on How RMNs Answer This Question
Sep 17
•
Media, Ads + Commerce
6
Share this post
Is Retail Media Retail, Media, or Retail + Media?
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
2
August 2024
Amazon + TikTok: An Unholy Alliance
What It Tells Us About the Future of RMN-Media Company Partnerships
Aug 30
•
Media, Ads + Commerce
5
Share this post
Amazon + TikTok: An Unholy Alliance
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
Retail Media Survey
Please Take This 3-Minute Survey to Inform Future Media, Ads + Commerce Content
Aug 22
•
Media, Ads + Commerce
1
Share this post
Retail Media Survey
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
The Branding Effectiveness of In-Store Retail Media
What Walmart Connect’s Non-Endemic Advertiser Push Tells Us About the Power of In-Store Ads
Aug 14
•
Media, Ads + Commerce
4
Share this post
The Branding Effectiveness of In-Store Retail Media
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 2)
Social Media's Second 'Pivot to Video' Subjugates 'Time Well Spent' to 'Watch Time'
Aug 8
•
Media, Ads + Commerce
1
Share this post
The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 2)
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 1)
Have Social Networks Facebook and Twitter Already Begun Their Terminal Descent?
Aug 1
•
Media, Ads + Commerce
1
Share this post
The Great Unraveling: The Upsides—and Downsides—of Network Effects (Part 1)
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
July 2024
Optimize Prime: Amazon’s Transformation is More than Meets the Eye
Will a Lackluster 10th Annual Prime Day Signal the Beginning of Day 2… or is it Always Day 1 at Amazon?
Jul 16
•
Media, Ads + Commerce
5
Share this post
Optimize Prime: Amazon’s Transformation is More than Meets the Eye
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
The In-Store Retail Media Flywheel
Resolving the Ads vs. CX Tension is the Key to the Next Major Media Channel
Jul 3
•
Media, Ads + Commerce
6
Share this post
The In-Store Retail Media Flywheel
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
June 2024
Three Up-and-Coming Specialty RMNs Built for the Retail Media 2.0 Era
Big Name Late Entrants to Retail Media Will Tap Loyalty, Creators, and In-Store Digital for RMN Success
Jun 17
•
Media, Ads + Commerce
6
Share this post
Three Up-and-Coming Specialty RMNs Built for the Retail Media 2.0 Era
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
Retailers + Media Companies: Collision Course or Convergence?
Intensifying Competition for Ad Dollars Need Not Be a Zero-Sum Game
Jun 6
•
Media, Ads + Commerce
Share this post
Retailers + Media Companies: Collision Course or Convergence?
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
May 2024
Are Brands Optimizing to the Wrong Metrics with Off-Site Retail Media?
The Addiction to ROAS and “Cheap Reach” May Once Again Be Leading Brands Astray
May 24
•
Media, Ads + Commerce
4
Share this post
Are Brands Optimizing to the Wrong Metrics with Off-Site Retail Media?
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
The Surprising Power of the Digital Endcap: Part 2
It’s Time for the Incrementality Revolution
May 17
•
Media, Ads + Commerce
2
Share this post
The Surprising Power of the Digital Endcap: Part 2
mediaadsandcommerce.substack.com
Copy link
Facebook
Email
Note
Other
1
Share
Copy link
Facebook
Email
Note
Other
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts