Media, Ads + Commerce

Media, Ads + Commerce

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Are RMN Alliances Necessary to Topple the Titans?
Why the Instacart-Uber Ads Partnership May Be the First Domino in a Trend
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Media, Ads + Commerce
The Rise of Experiential Retail Media
Building Brands with Multisensory, Multimedia, and Multichannel Experiences
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Media, Ads + Commerce
The First Rule of Black Box AI is You Do Not Talk About Black Box AI
Giving Up Our Agency in the Age of AI Advertising
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Media, Ads + Commerce
2
ROAS is a Very Costly Misnomer
Why CFOs are Skeptical of Marketing
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Media, Ads + Commerce
Cart-Stopping Creative for In-Store Retail Media
Why CMOs & Brand Marketers Should Be Excited About the Next Major Media Channel
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Media, Ads + Commerce
The Index Card for Brands
Why Marketing Doesn’t Have to be Complicated
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Media, Ads + Commerce
Why Ads with Proximity to Purchase Can and Should be Incremental
Have we Forgotten the Fundamentals of Marketing Effectiveness?
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Media, Ads + Commerce
Media, Ads + Commerce
Media, Ads + Commerce
Andrew Lipsman's newsletter on retail media and other areas of the media, advertising, and commerce ecosystem

Media, Ads + Commerce

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