The RMN B2B Marketing Playbook

How RMNs Can Be Better B2B Marketers Existing Inside B2C Organizations

Two weeks ago, I attended the fantastic RMN Ascendant Boot Camp in New York. The ~130 person confab was filled with top-notch attendees, including at least two dozen top RMN GMs. I’m pretty sure all of them spent time on stage over the course of the two-day event.

Perhaps because of Ascendant’s unique frieNDA, they spoke with unusual candor about the trials and tribulations of building and scaling a retail media network. There was a general acknowledgement that it wasn’t for the faint of heart, and there were plenty of hard lessons—but also thrilling triumphs—along the way.

As these RMN GMs shared their thinking, progress, and unique insights, it struck me that they were almost universally accomplishing the goal that so many RMNs struggle with today: effective marketing.