2024 Will Be the Year of _______ in Retail Media

Streaming TV vs. In-Store Ads. Why Not Both?

It’s still 2024 prediction season (right?), and there’s a lot to be excited about in retail media in the year ahead.

This is the time to make bold declarations about what’s next, but I have a confession—I’ve been speaking out of both sides of my mouth. In recent months, on two separate stages, I predicted that 2024 will be both “the year of streaming TV” and “the year of in-store ads” for retail media.

Let me explain myself.

I believe both things can—and ultimately will—be true.